Brendan Clarke

Marketing, Digital Media, and Performance in the Midlands, UK

I grow businesses & build brands through insights-lead marketing and digital media.

With over a decade of experience, I am currently positioned as the Operations & Performance Director at tmwi, where I am responsible for the performance and delivery of client campaigns across media.

I oversee data-driven integrated media campaigns and manage the insights and optimisations of digital channels and wider media strategy. I work across planning, strategy, and delivery, and utilise Analytics & Insights capabilities to directly influence planning and optimisation decisions.

I also work across project management and operational management, where I manage budgeting & profitability (including P&L, projections and FTE), maximising results for both agency and clients, delivering efficiencies in ways of working, and maintaining quality of output. This involves the development and implementation of guidelines, policies, processes, auditing, templates and tools, as well as closely managing projects and resource, and supporting the management of teams & workflows to achieve business objectives.

With a knowledge of marketing, media, analytics, technology, and digital activation, I am hands-on and agile when it comes to strategy, planning and building campaigns. Using this knowledge, I build reporting, develop actionable insights and implement optimisations and testing for clients, to deliver results.

I have worked with various Retail & Ecommerce, Leisure and Lead-Generation businesses, from SMEs, to household brand names and FMCGs, to deliver proven ROI and grow brands.

More recently, I have also been involved in managing various projects across automation, attribution, AI, and media mix modelling.

What I Do

Marketing

Working with businesses across marketing and media to develop data-lead strategies and plans, and activate on advertising campaigns to achieve results.

Digital Media

Managing, planning, and implementing digital campaigns and optimisations across channels (Search, Social, Display, UX/CRO, and beyond).

Performance

Using data to develop insights-lead strategy and implement optimisations to maximise performance of integrated campaigns and deliver against KPIs.

Management

Managing teams, projects, campaigns, and commercials to achieve performance.

Strategy

Developing integrated marketing & digital media strategies to drive growth.

Planning

Data-led media planning and digital channel performance planning to achieve against KPIs.

Auditing

Finding opportunities and resolving weaknesses in strategy, execution, and accounts.

Process

Operational management of core business functions, such as resourcing, processes and workflow management.

Commercials

Commercial management of the business, teams, P&L, and plans to drive profitability.

Insight

Problem-solving, analysis, reporting, and insight across marketing efforts.

Delivery

Hands-on experience to manage and execute across Paid Media, Search (SEO & PPC), and UX.

Media Channel Expertise

Paid Search

I started my career in Search, and managed Paid Search accounts solely for well-known brands across ecommerce, leisure, and lead generation.

SEO

Having come from a Search background, I have a broad knowledge of SEO, and specialised in Technical SEO, auditing and optimising websites.

Digital Media

Experience across digital and paid media (such as Programmatic Display and Social), having managed Paid Media teams and campaigns, as well as insight & attribution.