Marketing, Digital Media, and Operations Expert in the Midlands, UK
I am currently positioned as Director of Operational Performance for tmwi, where I’m responsible for managing the strategy, performance, tech and delivery of marketing and advertising campaigns to grow brands, as well as the operations, commercials, workflows and process of client accounts and the wider business.
I manage the delivery of data-led integrated marketing plans and strategies across channels, and working with teams and tech to oversee performance, delivery, and implementation of marketing campaigns, as well as actively managing projects, team workflows, and developing processes for adoption within the business.
I am focused on the performance and delivery of client accounts, but also the operational performance of businesses and teams, covering management of P&L, budget projections & planning, FTE and team resourcing, as well as developing & managing processes and teams, project planning, and digital marketing planning an strategy.
As part of my role, I have worked with various Ecommerce and Lead-Generation businesses, from SMEs, to household brand names and FMCGs, to deliver proven ROI and grow brands.
I started out in Search and Paid Media, where I continued to build my digital and managerial skills. Early on in my career, I developed a technical understanding of websites and search (Front-End, Technical SEO and Paid Search) and this provided the foundation for my career growth, where I went on to further develop in-depth experience in wider marketing practice, digital media, data, and marketing technology.
More recently, I have also been involved in managing various projects across automation, attribution, AI, and media mix modelling.
I’m currently holding a senior position on the senior leadership team with tmwi agency and reporting directly into the Group MD, with over 10 years experience, and having started at tmwi as the first digital team member, where I have progressed as the business has seen significant year-on-year growth.
What I Do
I work with businesses across the marketing funnel from brand proposition through to delivery, to reach the right audiences in the right place at the right time with the right message.
With a background in Search & Paid Media, I have experience with planning and managing both performance and brand-lead campaigns to grow brands and deliver against KPIs.
Managing the business, commercials, team, and processes to drive effeciencies, quality control, and profitability.
Managing teams, projects, campaigns, and commercials to achieve performance.
Developing integrated digital marketing strategies to drive growth.
Data-led digital channel performance planning to achieve against KPIs.
Find opportunities and resolve weaknesses in strategy, execution, and digital accounts.
Operational management of core business functions, such as resourcing, processes and workflow management.
Commercial management of the business, teams, P&L, and plans to drive profitability.
Problem-solving, analysis, reporting, and insight across marketing efforts.
Hands-on experience to manage and execute across Paid Media, Search (SEO & PPC), and UX.
Media Channel Expertise
I started my career in Search, and managed Paid Search accounts solely for well-known brands across ecommerce, leisure, and lead generation.
Having come from a Search background, I have a broad knowledge of SEO, and specialised in Technical SEO, auditing and optimising websites.
Experience across digital and paid media (such as Programmatic Display and Social), having managed Paid Media teams and campaigns, as well as insight & attribution.
Understanding of UX, CRO, and testing across marketing, website, and media environments.