I'm a digital marketing & advertising expert, with a broad range of creative, marketing, and commercial & operational skills. I am currently positioned as Director of Marketing Operations for tmwi.

I hold a senior position on the management team within the tmwi group, reporting directly into the Group MD, and having started at tmwi as the first digital team member, I have progressed inline with the business and have played an integral part in the significant year-on-year growth of the agency.

I am working on projects and managing the delivery of data-led integrated marketing plans and strategies across channels, and working with teams and tech to oversee performance, delivery, and implementation of marketing campaigns, as well as actively managing projects, team workflows, and developing processes for adoption within the business. 

As part of my role, I have worked with various Ecommerce and Lead-Generation businesses, from SMEs, to household brand names and FMCGs, to deliver proven ROI and grow brands.

I am focused on the performance and delivery of client accounts, but also the operational performance of businesses and teams, covering management of P&L, budget projections & planning, FTE and team resourcing, as well as developing & managing processes and teams, project planning, and digital marketing planning an strategy.

I started out in Search and Paid Media, where I continued to build my digital and managerial skills. Early on in my career, I developed a technical understanding of websites and search (Front-End, Technical SEO and Paid Search) and this provided the foundation for my career growth, where I went on to further develop in-depth experience in wider digital marketing, paid media, and marketing technology. 

More recently, I have also been involved in various projects, such as Arithmus (proprietary analytics dashboard software), Croesus (attribution and modelling tool to develop marketing ROI models), and Ecommerce projects.