About Me

I grow businesses & build brands through insights-lead marketing and digital media.

With over a decade of experience, I am currently positioned as the Operations & Performance Director at tmwi, where I am responsible for the performance and delivery of client campaigns across media.

I oversee data-driven integrated media campaigns and manage the insights and optimisations of digital channels and wider media strategy. I work across planning, strategy, and delivery, and utilise Analytics & Insights capabilities to directly influence planning and optimisation decisions.

I also work across project management and operational management, where I manage budgeting & profitability (including P&L, projections and FTE), maximising results for both agency and clients, delivering efficiencies in ways of working, and maintaining quality of output. This involves the development and implementation of guidelines, policies, processes, auditing, templates and tools, as well as closely managing projects and resource, and supporting the management of teams & workflows to achieve business objectives.

With a knowledge of marketing, media, analytics, technology, and digital activation, I am hands-on and agile when it comes to strategy, planning and building campaigns. Using this knowledge, I build reporting, develop actionable insights and implement optimisations and testing for clients, to deliver results.

I have worked with various Retail & Ecommerce, Leisure and Lead-Generation businesses, from SMEs, to household brand names and FMCGs, to deliver proven ROI and grow brands.

More recently, I have also been involved in managing various projects across automation, attribution, AI, and media mix modelling.

What I Do

I work across marketing, operations, and media performance. I have a background in Search (PPC & SEO), as well as UX and digital media.

Management

Managing teams, projects, campaigns, and commercials to achieve performance.

Strategy

Developing integrated marketing & digital media strategies to drive growth.

Planning

Data-led media planning and digital channel performance planning to achieve against KPIs.

Auditing

Finding opportunities and resolving weaknesses in strategy, execution, and accounts.

Process

Operational management of core business functions, such as resourcing, processes and workflow management.

Commercials

Commercial management of the business, teams, P&L, and plans to drive profitability.

Insight

Problem-solving, analysis, reporting, and insight across marketing efforts.

Delivery

Hands-on experience to manage and execute across Paid Media, Search (SEO & PPC), and UX.

Some Brands I've Worked With

Results I Have Driven

72%

Revenue increase for ecommerce client from revised media mix strategy

97%

Year on year revenue increase from PPC optimisations

48%

Brand search increase for client from media campaign

63%

Reduction in CPL for insurance website from UX & digital optimisations

24%

Conversion rate increase for automotive brand from UX optimisations

247%

Increase in new users for supplement brand driven from integrated digital media and Partnerships

423

Hours saved per year from reporting processes and automation

£346k

Margin saved from auditing processes

£113k

Revenue saved from media mix optimisations

What People Say About Me

"Brendan has many facets to his wide ranging skills, his creative flare and technical abilities are rare to find in one individual. Brendan has a fully holistic approach to digital, with a deep understanding of planning, strategy and activation. Operationally Brendan has transformed the processes in the business to ensure a consistent and efficient approach to digital operations."

— James Leonard, Digital Director (source)

"I’ve had the pleasure of working with Brendan over the past 6 years, where he has been my line manager, mentor and friend. He has been instrumental in my progression from PPC Exec to Paid Media Manager, helping me grow my role in the business and sharing his expansive knowledge of data-driven digital marketing, strategy and planning. Brendan has strong creative, technical and operational skills, and excels at building structure and adding process to streamline all stages of marketing delivery. He has been a very supportive, encouraging and dependable manager, and I hope our paths cross again in the future!"

— Hattie Scholes, Paid Media Manager (source)