Deprecation of Third Party Cookies Delayed (Again)

Google have unsurprisingly delayed the deprecation of third party cookies (by about a year), but don’t be lulled into a false sense of security. The days of third party cookies are numbered, and the time to adapt is now.  This means yet another year of having to listen to digital media specialists bang on about…

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Video is an Opportunity for Long-Lasting Impactful Reach

Video consumption is continuing to increase amongst consumers, and the video advertising landscape is maturing to accommodate. This presents a natural opportunity for advertisers, as video formats are more impactful and create longer-lasting awareness and recall. With TikTok’s surge to popularity in recent years (overtaking Google based on site visits), the growth of VOD, and…

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Don’t Panic! Google Analytics 3 is Dead

Google really love to shake things up, and if Google Chrome’s deprecation of third-party cookies wasn’t enough, they’ve now announced they’re killing off Google Analytics v3. To be fair, Google Analytics v4 (or “GA4”) was announced in 2019, but has largely been seen as “in progress”, “beta”, and “not ready for prime time”. Regardless, Google…

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Bye FLoC, Hello Topics API

Google have decided to drop the troublesome FLoC, something we had been expecting since last Summer. Instead, Google are going for yet another proprietary form of profiling/targeting baked into their Chrome browser. It looks like it may do a better job of solving the GDPR issues that were preventing EU testing, but it won’t do…

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New Year, New Website

Your website is not just a sales tool, but it’s a core part of your customer experience. In the age where everyone is a UX specialist, it seems too obvious to be pointing this out, but so many businesses are still getting their website approach the wrong way round. They design it first, based on…

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Marketers Reaction to Google Ads Adopting Data-Driven Attribution

There have been some interesting comments (including one from myself) in the Drum this week. Let’s be realistic though, Google is clearly positioning this as a “win” for marketing, but their main driver is that it will improve the performance of generic campaigns and keywords, and mean that marketers will be more willing to invest…

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