Deprecation of Third Party Cookies Delayed (Again)

Google have unsurprisingly delayed the deprecation of third party cookies (by about a year), but don’t be lulled into a false sense of security. The days of third party cookies are numbered, and the time to adapt is now.  This means yet another year of having to listen to digital media specialists bang on about…

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Video is an Opportunity for Long-Lasting Impactful Reach

Video consumption is continuing to increase amongst consumers, and the video advertising landscape is maturing to accommodate. This presents a natural opportunity for advertisers, as video formats are more impactful and create longer-lasting awareness and recall. With TikTok’s surge to popularity in recent years (overtaking Google based on site visits), the growth of VOD, and…

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Apple is a Case Study for Great Marketing

Apple are a marketing business over everything else. If anyone needs to see a case study on the power of well-executed marketing, then surely Apple is the most prominent example. Apple positioned themselves as the ultimate lifestyle brand for creators and cool kids. Back in the 90’s and 00’s, when computers were beige boxes for…

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The Future Of Marketing Attribution

Marketing attribution has always been imperfect, but as consumer behaviours continue to evolve, and the landscape shifts, perhaps the impending demise of the cookie is an opportunity to reassess and pivot.  Attribution has always been a messy affair, but the objective is simple; to assess which marketing channels and creative executions are influencing consumers and…

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