A New Era of AI

Over the past year, we’ve seen an explosion in AI products and discussion, culminating in the recent buzz around Bing’s adoption of GPT and Google’s Bard. It’s hard not to think that we may be on the precipice of a new era. AI isn’t a new concept, but we’re now at a stage where both…

Read More

Apple is a Case Study for Great Marketing

Apple are a marketing business over everything else. If anyone needs to see a case study on the power of well-executed marketing, then surely Apple is the most prominent example. Apple positioned themselves as the ultimate lifestyle brand for creators and cool kids. Back in the 90’s and 00’s, when computers were beige boxes for…

Read More